Pre-event prospecting, done for you

Your reps land knowing exactly who they're there to meet.

You already paid for the booth, the badges, the flights and the branded socks. We build the one thing nobody owns: a named, filtered, contactable list of the people worth talking to — in your reps' hands weeks before the floor opens.

First list delivered in 10 business days. No platform to log into. Just a clean CSV.

saastr_2026_ICP_roster_final.csv
NameTitleCompanyEmailDirect dialSignalCRM
D. OkaforVP Revenue OpsNorthwind d.okafor@…+1 415••• Posted re: event Open opp · Stage 3
M. ReyesDir. Sales EnablementHalcyon mreyes@…+1 646••• Active weekly Net new
S. BhattCROMeridian Labs s.bhatt@…+1 312••• Speaking, Day 2 Exec align
J. LindqvistHead of Demand GenNorthwind j.lind@…+46 8••• Active monthly Multi-thread
A. GuerraVP MarketingTalloak aguerra@…+1 210••• Low activity Net new
The problem

Nobody owns the six weeks before the event.

Marketing owns the booth. Sales owns the follow-up. The window in between — figuring out which humans are actually going to be standing on that floor — belongs to no one. So it doesn't get done, and everybody downstream pays for it.

01

An exhibitor list is not a lead list

The organizer hands you "companies attending." Great — you now know a logo is going. You don't know who's flying out, what they do, whether they're anywhere near your ICP, or how to reach them. A logo has never taken a meeting.

02

On-site "qualification" is a coin flip

The qualifiers are stopped by the booth and attended our off-site happy hour. Both get stamped MQL. Both get routed to a rep. Neither means the person has any idea who you are, or wanted to.

03

The spend can't be defended

Come Q-close, someone asks what the $180K conference produced. You have a badge-scan count and a nurture list. That is not a pipeline number, and everyone in the room knows it.

Best case follow-up

"Yep, I attended those events. Not interested. Thanks."

— the actual, literal ceiling on a lead qualified by proximity to a free drink. Your rep burned a touch, a call, and a little bit of their will to live to get there.

What happens to the other 400

No one spoke to Alicia. Alicia walked past the booth on her way to the bathroom and got scanned. Alicia now thinks your company lies in writing.

How it works

We work the event backwards, starting from your ICP.

You're already registered. You already have the account list. We turn it into humans your reps can actually reach — and hand it over before anyone books a flight.

T–6 WEEKS

You send the accounts

The exhibitor and registered-company list you already get as a sponsor. Plus a 30-minute call to nail the ICP: which titles actually buy, which ones waste a rep's morning.

T–5 WEEKS

We find the people

Sales Navigator filtering across every attending account for the specific job roles your team sells to. Seniority, function, region, team size — your definition, not a generic template.

T–4 WEEKS

We make them contactable

Verified business email and direct dial via Apollo, with bad records pulled out rather than passed along. Deliverability matters more than row count.

T–3 WEEKS

Your reps get the CSV

Clean, split by territory if you want it, ready to drop into your CRM or sequencer. Enough runway to book real meetings on the calendar before the floor opens.

10 days

Standard turnaround from account list to delivered roster. Rush available.

Zero

Software to buy, seats to license, or dashboards for your team to abandon in March.

Per event

Priced by event or by season. Scale it to the calendar you're actually funding.

Pricing

Three tiers. Each one buys back a different problem.

Per-event pricing below. Season retainers run across your whole event calendar at a lower effective rate — most teams with 6+ events a year land there.

Tier One

The Roster

$1,500–$3,000 / event
Up to ~300 contacts. $3,500–$6,000 for 300–1,000. Season retainer from $3,500/mo.

The baseline. Attending accounts turned into named, ICP-filtered, reachable humans.

  • ICP definition call with your sales leadership
  • Sales Navigator role filtering across every attending account
  • Verified business email + direct dial
  • Deduped, validated, territory-split CSV
  • Delivered 3+ weeks before the event
Tier Three

CRM Sync & Floor Strategy

$10,000–$20,000 / event
Requires CRM access and an internal sponsor. Retained engagements from $6,000/mo.

Not a list. A per-rep plan for the floor, built against the deals you already have open.

  • Everything in Roster + Signal
  • Working session cross-referencing the roster against your CRM
  • Open opportunities matched to attending contacts by account
  • Multi-threading targets where the deal contact isn't attending
  • Executive alignment plays flagged for late-stage accounts
  • Per-rep floor plan: who to find, why, and what the ask is

Add-ons

Rush build (<10 days) — +25%You found out about the event late. It happens.
Post-event reconciliation — from $1,500Who you actually met vs. who you should have. Useful ammunition at budget time.
Per-rep territory splits — includedRoster carved by owner, region or segment before it ever hits an inbox.
Questions

The things procurement asks first.

Where does the data come from?

Public professional profiles and licensed enrichment providers — the same category of sources your own SDR team uses. We do not buy badge-scan data, we do not resell organizer registration files, and we do not scrape anything behind a login. Contacts are business contacts at business addresses, and we honor suppression lists and regional consent rules on request.

Isn't this just something my SDRs could do?

Yes — for about forty hours per event, badly, while not prospecting. The reason it doesn't get done isn't difficulty, it's ownership. Nobody's comp plan rewards spending three weeks in Sales Navigator building someone else's list.

What accuracy should we expect?

Records that fail verification get removed, not shipped. You're paying for a usable list, so the row count you receive is smaller than the row count we start with, on purpose. We'd rather hand you 240 contacts your reps can actually reach than 900 that torch your domain reputation.

We can't give you CRM access. Is Tier Three off the table?

Usually, yes — and that's fine. Most teams live in Tier Two very happily. When Tier Three does happen it's typically a screen-share working session with your RevOps lead driving, so nothing is exported and no access is provisioned. That version clears legal review far more often.

How far ahead do you need the account list?

Six weeks is ideal — that leaves your reps three full weeks to book meetings before anyone flies out. We can turn a roster in under ten days if you're late, at a 25% rush premium.

Do you do the outreach too?

No. Your reps own the relationship, and a stranger's email signature on your outreach is exactly the problem we're here to fix. We build the list and the context. Your team makes the calls.

Next event

Stop sending reps to a floor full of strangers.

Send us your next event and the account list you already have. We'll come back with a scoped roster, a price, and a sample of what your reps would actually be holding.